SMILES is Pakistan's first hyper-local online platform that enables customers and local merchants to discover and engage with each other. We at SMILES, will work hard to bring your world, closer to you. Whether it’s fine dining, relaxing at the top spas, or just discovering your city intimately, SMILES makes it happen for you. By enabling real-time commerce across local businesses, travel destinations, consumer products and live events, shoppers can find the best a city has to offer.

SMILES also offers its merchants a strong branding and visibility-led platform that enables customers, in and around their establishments, to easily discover their businesses. SMILES is redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses. 

Our Mission

To connect local commerce, increase consumer buying power while driving more business to local merchants through price and discovery.

Our Values


Start with the Customer

We’re always imagining new ways to exceed the expectations of all our customers

Great People Make Great Companies

We’re a home for creatives, problem-solvers, and innovators alike

Intolerant of Mediocrity

We’re in relentless pursuit of excellence, continually raising our own bar to remain at the forefront of local commerce.

Build for the Long Term

Even when instant gratification seems attractive, we’ll never do something for short-term gains that we know will hurt us in the long run.

Making Life Less Boring

Plenty of things in life are pretty ho-hum, so we aim to provide an escape from the everyday grind. In our quest to liven things up, we infuse excitement, newness and unpredictability into everything we do—from our offers and shopping experience to our office space and workday.